Interline Creative Group

Diamond Design Program Shines for Elkay’s Bottomline

Elkay
Diamond Design Program Shines for Elkay’s Bottomline
Complete listing of Elkay Case Studies

  • Problem

    PROBLEM:

    Elkay Manufacturing Co., a manufacturer of plumbing fixtures and accessories, wanted to encourage kitchen and bath showrooms to promote its products more aggressively while boosting its profile and market share.

  • Solution

    SOLUTION:

    MarketNet, a division of Interline Creative Group, specializes in managing spiff programs. MarketNet programmers designed the Web-based front end for Elkay’s Diamond Design spiff incentive program, and its sales support and fulfillment team administers the program, which enables showroom employees to receive cash rewards for selling specific Elkay products. Each quarter, Elkay determines the eligibility of products, along with how much cash participants can earn for selling them. MarketNet’s marketing writers and designers create and distribute direct mail and e-mail blasts on a quarterly basis to keep Elkay’s name in front of program participants and to publicize upcoming promotions and program updates. Participants e-mail, fax or mail their sales information to MarketNet, which compiles it according to Elkay’s specifications and then issues incentive checks based on earned rewards.

  • Result

    RESULT:

    Through the Diamond Design incentive program, MarketNet has significantly improved the representation of Elkay’s products within showrooms. More than 5,500 showroom representatives and counting are enrolled in the incentive program, which has exceeded Elkay’s expectations, and feedback from participants has been overwhelmingly positive, especially regarding the fast delivery of rebate checks. Elkay continues to experiment with and expand the program to drive even greater results. Meanwhile, MarketNet is continually reinforcing Elkay’s position in the highly competitive kitchen and bath market.