How to Lasso the Right Customers and Increase Marketing Effectiveness

How to Lasso the Right Customers and Increase Marketing Effectiveness

Proven techniques on how to manage your customer files to gain traction in the marketplace…from one of the leading agencies in the business-to-business space, Interline Creative Group.

Presenter: Jim Nowakowski, President of Interline Creative Group

• How many customer lists do you have?
• Where do your lists reside?
• Where should your lists reside?
• When was the last time you sat down and touched your data?
• Do you Excel?

Now, in a webinar packed full of helpful tips and techniques, Jim Nowakowski will help you become empowered by lassoing or “taking control” of your customer files. Designed especially for today’s executives in a difficult economy, this webinar brings together proven tactics that will work for you to help increase your sales.

Course Outline

• Take control of your data
• Define the database, both customer and prospect
• Merge purge and the benefits of a clean database
• Data Analysis
• Verify with data
• Build a strategy that will ultimately increase business

What’s To Gain?

• Be empowered by your customer file
• Learn from the data
• Data analysis gives you the truth—not opinions or what others want you to hear
• Knowledge from your data allows you to allocate your time to increase sales

It all begins with control of your data…