Interline Creative Group

Making Sense of Social Media

Making Sense of Social Media

NKBA National Kitchen&Bath Association
This course has been approved by the NKBA to qualify for 0.1 CEU and 1 NKBA Educational Hour.

AIA continuing educationThis course is registered with the AIA/CES for continuing professional education for 1.0 LU upon completion.

“When a client told me I needed to Blog I was floored that I was so out of touch as I approach my 40s. Brad Holem offered the information I needed to enter into a new world of business networking. He simplified the points of Social Media in a language my Artistic Mind could comprehend. He has helped me gain confidence to set up blogging on my website in a format I am comfortable with. Also I found the value in social networking on websites such as LinkedIn. His interactive format gave the presentation a one on one feel which I feel helped me glean more from an otherwise daunting topic. Time well spent.”
Nancy Gilleland, Owner, Gilleland Interior Design Inc., Kailua

The question is not “Should I use social media?” but “What should I do and where?”

Social media plays an integral role in the design community; it can be daunting, however, for those who are accustomed to more traditional means of communicating with peers, customers and the industry at large. This session is for interior designers, showroom consultants, architects and other design professionals who are either new to social media and need a strategy for getting started or for those who need to jumpstart efforts that have not gotten off the ground.

Brad Holem, Chief Marketing Technologist of Interline Creative Group, will lead this session on where and how to start in social media:

  • Which social media platform is best suited for your business? Whether it’s best to go with Facebook, Twitter, LinkedIn and/or other sites to post content/ideas/questions depends on your strategy and who you are.
  • What do you want to achieve? Do you want to: Network with other professionals? Find new business? Keep in touch with established clients? Learn about new products and designs?
  • What will it take to reach those goals? Commit time and resources, think through the right tactics, and understand the “push” and “pull” of social media (e.g. It’s not just about you broadcasting your message; you need to listen, too.)

In this session, which will keep to the spirit of social networking by encouraging audience interaction, Nowakowski will lead a discussion on what to consider when planning a social media strategy, how to build community and develop “I’ll scratch your back if you scratch mine”& relationships, and more. Nowakowski will also cover why it’s important to be authentic and how to share sales and marketing messages without turning off “followers” and “fans.”