THE TRUTH ABOUT INQUIRIESA 31-page white paper on inquiry behavior in trade publications has been published by ACCOUNTABILITY INFORMATION MANAGEMENT, INC. (AIM), Interline’s sister company, and a leading B-2-B research company. AIM conducted the research on which the white paper is based on behalf of BUILDINGS magazine, the leading trade publication reaching building owners and facility managers. Called [...]
CHANGING CHANNELSAre you a channel surfer? Do you constantly click the remote looking for the next interesting program on television? Do you believe people only watch one channel, or are giving up print for digital? The fact is the human “attention span” is limited. It always has been. What limits it is each individual’s interest, largely, [...]
BLOGGERS AS CELEBRITIESIn the old days, advertisers paid big bucks for a celebrity endorsement. Michael Jordan, according to Forbes, earned $60 million in 2011 mainly through his endorsement deals with Nike, Gatorade, Hanes, Upper Deck, 2K Sports and Five Star Fragrances(1). The world is changing, and those days are over pretty much. Or… APPAREL magazine’s January article [...]
TALK TO PEOPLE HOW THEY WANT TO BE TALKED TOInterline’s sister company, Accountability Information Management, Inc. (www.a-i-m.com) is a specialized market research company focused on business-to-business issues. In a recent piece of research using open-ended response, 56% of distributors indicated what they want the most from manufacturers: information – easy access, current, and repair-related. In another piece of research, distributors were least satisfied with [...]