THE PROBLEM WITH DOTSYou probably hear this once a day: “Just connect the dots.” Or, “All you have to do is connect the dots.” But here is the problem with dots: what if you don’t see them all when you start connecting? I was born red-green color blind, but didn’t know it until I got to college. I [...]
HEAVYWEIGHT MARKETINGSome people think Restoration Hardware’s catalog is “stupid.” It arrived in our office (actually, several copies did) a few weeks ago — 992 pages and 5.5 pounds each. That topped their prior mailing of their catalog last year which was 616 pages, weighing over three pounds. You can read about what people thought about the [...]
COMFORT FOODBelieve it or not, I like shopping. Not per se, but because I get to see and watch and learn. I was checking out of the local grocery store Saturday with my wife and as I am prone to do, looked at the magazine rack to see the latest headlines. These are the impulse purchase [...]
THE PROBLEM WITH FUNNELSA client forwarded me an article by Bill Lee in Harvard Business Review (http://goo.gl/3aeLb) asking me if I read it. It was called, “Marketing is Dead.” I replied that I saw it, but didn’t read it because after reading the first paragraph, I couldn’t see his point that marketing was dead. The article sounded like [...]