Automated Program Pushes Leads to Reps Faster
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PROBLEM:
Organizing potential sales leads is a necessary, yet often overwhelming task. Jensen Mailboxes has been using a licensed search engine for leads, but distributing the information to sales representative once a month is a cumbersome, time-consuming process.
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SOLUTION:
Interline Creative Group analyzed the search engine data and recommended a qualified search with parameters that would best fit the client’s marketplace. Interline programmers and marketing team created a method of capturing the data from the search engine daily, as well as other leads generated by CAD Details, to send to the sales representatives. To present the data in a cohesive form, Interline programmers automated the program they created to convert leads into a report format, which could then be divided and personalized for each representative. The program also incorporates a separate report file of the CAD Details leads and creates personalized listings for each representative. The program offers the further advantage of automating the generation of e-mail messages to the representatives while feeding directly into the literature fulfillment process at Interline.
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RESULT:
Interline enabled Jensen Mailboxes to overcome its high volume of raw sales data and transform it into a concise lead report for dissemination throughout Jensen’s sales representative network. Each month, representatives now receive a fresh batch of possible leads to generate business relationships. This lead system has been a tremendous success. In fact, by providing easy-to-understand information, the automated system has delivered potential sales directly to those who were in a position to offer the services. Moreover, the system motivates representatives to make sales calls, while measuring the effectiveness of the company’s sales efforts.
