Staying in Front of Your Customers: Research (special COVID-19 edition)


AIA continuing education
NKBA continuing education

The program will discuss how architects and designers can get a better understanding of the market today by conducting targeted research. Attendees will discover how research can provide customer insights and help formulate marketing strategies.

Presenter: Jim Nowakowski, President of Interline Creative Group

Learning Objectives

  • Review business and research basics
  • Learn how research provides insight about your customers and prospects in a virus-infected world
  • Examination of RFM (recency, frequency, monetary) principles (which haven’t changed…they are virus-proof)
  • Evaluation of research findings, value added before going to market

How Taught: The CES facilitator utilizes a PowerPoint presentation to provide an in-depth overview for how to differentiate your services. It will be an interactive session that encourages feedback and questions. The program ends with real solutions to effectively put strategies into place.

Target Audience: Architects, specifiers, interior designers and other design professionals. Any business fighting these virus-infested conditions. This program is basic and meets the needs of professionals at every experience level.

Facilitator Qualifications: Interline facilitator(s) have been trained on CES guidelines and presentation skills. In addition, they receive in-depth training in the field. They are our industry experts.

Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.

Costs: There is no cost to bring this program into your firm or chapter meeting.

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