Online CEU Webinars

Strategy in a World of Constant Disruption ICG9160.5

This course explores how architects, designers, and other professionals can apply strategic planning to navigate ongoing disruptions in business and project environments. Originally developed during the pre-COVID-19 era, the content has been reframed for a post-pandemic world characterized by continuous change—economic volatility, shifting customer expectations, workforce uncertainty, and digital acceleration.

How People Decide Whether to Hire You or Not ICG9043.5

American consumers spend around eight hours every day with digital media, or roughly double the time invested in traditional formats*. That's more time than most of us sleep! And, with so many digital channels available, it's easy to overlook the role of your business website in representing your value proposition.

Using Research to Stay in Front of Your Customers ICG9181

The program will discuss how architects, designers and other professionals can get a better understanding of the market today by conducting targeted research. Attendees will discover how research, in ANY business landscape, can provide customer insights and help formulate marketing strategies to create, protect and renew their brands.

A Designers Blueprint for What People Want in Their Homes ICG9179

Designed especially for today's architects and designers in a recovering economy, this course brings together strategies that will help reach new customers and increase sales. It focuses on presenting the results of comprehensive research that surveyed homeowners – the people who hire architects and designers. The results will stimulate thinking for the professional firm and help shape their presentations to gain new business and retain current customers.

Staying in Front of Your Customers Public Relations ICG9173.2

The pandemic has effected and changed all aspects of our lives. During these difficulties, PR has always been able to navigate these complex and troubled waters as the practice of PR evolves with each shift. This course gives you a strong understanding of what it actually means to conduct PR with proven tactics, so that you can make confident, smart decisions and stand out in this shifting sea of chaotic pandemic content.

Staying in Front of Your Customers: PHONE ICG9168.5

Although a single communication system is no longer viable for most businesses, the phone remains a staple in any multi-channel marketing strategy and is even more important during the COVID-19 world we live in. This course gives you the tools to effectively use the phone for customer interaction during COVID-19 and beyond for continued business support.

Staying in Front of Your Customers in a Digital/AI Environment

COVID-19 has changed everything. This course helps you service your customers within the digital disruption going on during and post COVID-19. This course reveals different types of tools available to keep your services relevant as well as how to retain your own value in the scheme of business today.

How to Target and Hit the Right Customers ICG9157.4

In the wake of the COVID-19 pandemic, fresh data and accurate insights have never been more important. Business agility can help pay it forward and provide as much value as possible to your customers and communities. Designed especially for today’s executives in a difficult, virus-infected economy, this course brings together proven tactics and how they have to be re-shaped to help increase sales.

Making More Sense of Social Media for Business ICG9151.5

The world of social media has generated significant attention and interest. Knowing how to navigate your business messages within these diverse and growing platforms can be a daunting task. This webinar seeks to clarify these platforms by focusing on those that are applicable to a business. It uses examples in today's leading platforms, and then shows attendees how strategy and audience are the keys to building successful social media interactions. But, all of that has all changed because of COVID-19. Perhaps even more important, these social media channels represent the future of business – something that this course has focused on before and is focusing on now.