AIA continuing education
This course is registered with the AIA/CES for continuing professional education.

1 LU
To earn AIA/CES credit, please watch the presentation and take the quiz. You should score 70% or better to earn credit.

NKBA continuing education
This course is registered with the NKBA for continuing professional education.

0.1 CEU (one educational hour)
To earn NKBA credit, please register and watch the presentation in its entirety.

Interline Creative Group


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Staying in Front of Your Customers: Research – Special COVID 19 Edition

The program will discuss how architects, designers and other professionals can get a better understanding of the market today by conducting targeted research. Attendees will discover how research, in this COVID-19 business landscape, can provide customer insights and help formulate marketing strategies.

Presenter: Jim Nowakowski, President of Interline Creative Group.

Learning Objectives

  • Participants will begin by reviewing business/marketing basics.
  • Participants will learn how research provides insight to their customers and prospects in a virus-infected world.
  • Participants will examine RFM (recency, frequency, monetary) principles (which haven't change...they are virus-proof).
  • Participants will evaluate the added value research findings can provide before going to market.

Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.