Staying in Front of Your Customers: Public Relations

The program will discuss how professionals like architects, designers, showroom consultants and manufacturers can get a better understanding of the market today in regards to servicing their customers through the use of the public relations methodologies.

Attendees will gain a better understanding of the different types of PR strategies to keep specialized services forefront to their customers.

Presenter: Jim Nowakowski, President of Interline Creative Group.

During this course, participants will:

• Review business basics and discuss how important public relations is in strategy and tactics of business.
• Discover the power and relevance of PR activities.
• Review helpful techniques that correspond with PR activities.
• Learn how to develop each particular PR activity.

Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.