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How People Decide Whether to Hire You or Not
American consumers spend around eight hours every day with digital media, or roughly double the time invested in traditional formats*. That's more time than most of us sleep! And, with so many digital channels available, it's easy to overlook the role of your business website in representing your value proposition.
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70% of people looking for companies and services like yours consult with Google first.
Will they find you there? |
Presenter: Jim Nowakowski, President of Interline Creative Group.
Learning Objectives
You know you need to be where your audience is – but do you really understand how your web presence affects the consumer buying process? This course presents a new way of thinking about your website and will help you:- Define who "your" consumers are today
- Determine your value proposition and how to define it
- Translate your value into points of differentiation
- ...and more!
Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.