Delighting Customers with Your Website

Knowing how to navigate your business message can be a daunting task. With so many channels available, too often a business's website is only an afterthought. This course challenges you to think differently about the way you are representing your value proposition via your web presence.

Presenter: Jim Nowakowski, President of Interline Creative Group.

Learning Objectives

• Participants will identity today's customers and understand their customers.
• Participants will determine their value proposition by defining their value.
• Participants will recognize the power of differentiation by turning that value proposition into differentiation.
• Participants will learn how to use website differentiation as a means to delight the costumers using Integrated Marketing Drivers.

Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.