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The world of social media has generated significant attention and interest. Knowing how to navigate your business messages within these diverse and growing platforms can be a daunting task. This webinar seeks to clarify these platforms by focusing on those that are applicable to a business. It uses examples in today's leading platforms, and then shows attendees how strategy and audience are the keys to building successful social media interactions. But, all of that has all changed because of COVID-19. Perhaps even more important, these social media channels represent the future of business – something that this course has focused on before and is focusing on now.
Presenter: Jim Nowakowski, President of Interline Creative Group.
Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.