This course is registered with the AIA/CES for continuing professional education.
1 LU
To earn AIA/CES credit, please watch the presentation and take the quiz. You should score 70% or better to earn credit.
This course is registered with the IDCEC for continuing professional education.
0.1 CEU (one educational hour)
To earn IDCEC credit, please watch the presentation and take the quiz. You should score 80% or better to earn credit.
This course is registered with the NKBA for continuing professional education.
0.1 CEU (one educational hour)
To earn NKBA credit, please register and watch the presentation in its entirety.
You must be registered and signed in before taking the quiz.
Take QuizPlease complete the evaluation after you have taken the quiz.
EvaluationA Designer’s Blueprint for What People Want in Their Homes
Designed especially for today’s architects and designers in a recovering economy, this course brings together strategies that will help reach new customers and increase sales. It focuses on presenting the results of comprehensive research that surveyed homeowners – the people who hire architects and designers. The results will stimulate thinking for the professional firm and help shape their presentations to gain new business and retain current customers.
Presenter: Jim Nowakowski, President of Interline Creative Group.
Learning Objectives
During this course, participants will:
- Review what home buyers want in their homes and community
- Review research results and how to use the results to validate your designs
- Recognize how to gain knowledge from market research and use that to create of relevant content
- Examine how to effectively build a strategy that will ultimately increase business
Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.