This course is registered with the AIA/CES for continuing professional education.
1 LU
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This course is registered with the IDCEC for continuing professional education.
0.1 CEU (one educational hour)
To earn IDCEC credit, please watch the presentation and take the quiz. You should score 80% or better to earn credit.
This course is registered with the NKBA for continuing professional education.
0.1 CEU (one educational hour)
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EvaluationHow People Decide Whether to Hire You or Not
American consumers spend around eight hours every day with digital media, or roughly double the time invested in traditional formats*. That's more time than most of us sleep! And, with so many digital channels available, it's easy to overlook the role of your business website in representing your value proposition.
Presenter: Jim Nowakowski, President of Interline Creative Group.
Learning Objectives
- Define who "your" consumers are today
- Determine your value proposition and how to define it
- Translate your value into points of differentiation
- ...and more!
Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.