This course is registered with the AIA/CES for continuing professional education.
1 LU
To earn AIA/CES credit, please watch the presentation and take the quiz. You should score 70% or better to earn credit.
This course is registered with the NKBA for continuing professional education.
0.1 CEU (one educational hour)
To earn NKBA credit, please register and watch the presentation in its entirety.
You must be registered and signed in before taking the quiz.
Take QuizPlease complete the evaluation after you have taken the quiz.
EvaluationDelighting Customers with Your Website
Knowing how to navigate your business message can be a daunting task. With so many channels available, too often a business's website is only an afterthought. This course challenges you to think differently about the way you are representing your value proposition via your web presence.
Presenter: Jim Nowakowski, President of Interline Creative Group.
Learning Objectives
- Participants will identity today's customers and understand their customers.
- Participants will determine their value proposition by defining their value.
- Participants will recognize the power of differentiation by turning that value proposition into differentiation.
- Participants will learn how to use website differentiation as a means to delight the costumers using Integrated Marketing Drivers.
Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.