This course is registered with the AIA/CES for continuing professional education.
1 LU
To earn AIA/CES credit, please watch the presentation and take the quiz. You should score 70% or better to earn credit.
This course is registered with the NKBA for continuing professional education.
0.1 CEU (one educational hour)
To earn NKBA credit, please register and watch the presentation in its entirety.
You must be registered and signed in before taking the quiz.
Take QuizPlease complete the evaluation after you have taken the quiz.
EvaluationStaying in Front of Your Customer: Strategic Planning in COVID-19 World
The program will discuss how you can get a better understanding of the market today in regards to developing a strategic plan. Attendees will ascertain a clearer perception on how to respond to market challenges based on the overall business strategies developed in this virus-infected world. Because the COVID-19 has upturned everything. In a recent seminar, one of the attendees asked me about when the "new normal" is going to kick in. I responded that "new" is impossible — it's either normal or abnormal, and the world will forever be changed. What YOU do about that is about strategy. In fact, if you have the right strategy, then it becomes a simple matter of execution. This course is about finding and creating the right strategy.
Presenter: Jim Nowakowski, President of Interline Creative Group.
Learning Objectives
- Participants will begin by reviewing business/marketing basics.
- Participants will examine strategic disciplines.
- Participants will evaluate common elements in a combat environment to strategic planning.
- Participants will learn how to respond to customer challenges: problem solving based on overall business strategy.
Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.