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bossy BOSSY

There’s been a lot talk about being “Bossy” these days. Anna Maria Chávez, CEO of Girl Scouts of the USA, thinks it is being used on young girl exhibiting leadership characteristics and it should be banned. Peggy Drexler, author of “Our Fathers, Ourselves: Daughters, Fathers, and the Changing American Family” as well as an assistant […]

Gordon Tech Branding BRANDING GOES SOUTH (OR HOW MAKING SILLY DECISIONS CAN HURT YOU)

Branding consultants can be dangerous – especially the ones that don’t know what they are doing. For example, rebranding as a concept isn’t a bad consideration – but, what does it mean? A FAST COMPANY article noted that, “When sales flag, they [brands] reboot–new image, new message, even new products.” The article goes on to […]

wsj BYE-BYE WSJ PRINT, BUT NOT FOR REASONS YOU SUSPECT

I cancelled my print subscription to the WSJ after 25 years, not because I don’t enjoy reading the print edition, but because of the way it has been delivered to me since January. Saturday’s delivery was the final straw. When I arrived that morning at the office to pick up a few things for the […]

8 things_blog 8 IDEAS TO THINK ABOUT FOR YOUR MARKETING PROGRAMS

The Internet is one great big channel that’s always on. As it continues to evolve with ever-increasing social and commercial channels, it begins to tell us things. By telling us things and shaping our perceptions about what is around us, it basically starts showing us things about ourselves. In fact, some argue that it challenges […]