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Mistake-Blog-585x300 MISTAKES

Mistakes are opportunities. You can win or lose, but I like to win, so I look at mistakes as opportunities to show your best. Besides, we’re going to make mistakes because we’re human. The questions is and always has been: how will you deal with them?

Net-a-Porter Net-a-Porter: One Smart Marketer

A new kind of audit coming out of BPA’s UK offices for a magazine. The name of that magazine? Porter!

A former Marine Artillery Captain when asked what’s the one piece of advice he could give a businessman said, "Things could always be worse.” THINGS COULD ALWAYS BE WORSE

I once asked a friend – a former Marine Artillery Captain – what’s the one piece of advice he could give me from his experiences that could help me in business? Without hesitation, he answered with a curious smile, “Things could always be worse.” I thought of that advice recently when more than one of […]

Do-QR-codes-Work DO QR CODES WORK?

One of our clients recently asked about QR codes. The client formed the impression that they aren’t being used much, and was wondering if there was value in using them. As with anything else, “value” is in the eye of the beholder – and in this case, the user. This is what we told our […]