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SocMediaBlog How to Do Smarter B2B Social Marketing

By Kenzi Lindamood, Marketing Manager at Stirista. We asked Kenzi to be our guest blogger. Kenzi joined Stirista in 2014 after working in the oil and gas industry. She specializes in email marketing, social media, and content development. In her previous professional experience, Kenzi also has been involved in public relations and search engine optimization. ____________________ […]

cutty Rorschach Test: Who Is Robert Redford?

When we finished, I had to ask one more question because almost always, people say, “I think the one man looks like Robert Redford.” So I asked: “Does the man on the left look like Robert Redford?”

metrics-vs-feelings BUYING MEDIA WITH FEELINGS OR METRICS: In Today’s World, Does It Matter?

A major publisher’s rep was sharing lunch with our company the other day, and as usual, we were discussing media buying and other topics. We asked him if anyone uses BPA® statements to evaluate media. He said, “I haven’t been asked for a BPA statement in five years.” “Then what metrics are people using to […]


Traditionally, media buyers sought audiences where their targets aggregated using advertising tactics for either building their client’s brand image or generating leads (or both). The theory has always been to maximize the reach – get as many people to see your message as you can for the buck. Since your real targets were always hiding […]