Growing your business is your number one priority. Interline strategies bring together proven tactics that will work for you and increase your business opportunities. Explore the ideas on our website from one of the leading business-to-business agencies. Then, call us.
Chapter One. Very early in my business I was sitting across from a seasoned magazine sales rep. Our company had just created a methodology for the study of advertising, landed five clients, and we were talking to him about that method, which his boss just purchased . The methodology measures advertising in print with [...]
There’s a lot of smart people in the world. James McQuivey is one of them. He’s top notch and a principal and VP at Forrester Research (http://goo.gl/6hRmC). Actually, he is the foremost analyst tracking and defining the power and impact of digital disruption on traditional businesses. His book, DIGITAL DISRUPTION, is a must read for [...]
I’ve always liked to ask, “Why?” I remember as a kid, I’d kept asking why of my Mom, until after a string of “Whys” I would frustrate her so much she would say, “Because I say so!” Then I’d ask again, “Why?” And she’d smack me, or pretend to smack me as I ran out [...]
Our company likes to surprise publishers and reps. When they think they are going to take one of us to lunch, we reverse roles and have lunch for everyone brought in, and then turn the event into an open discussion on issues. It makes for good conversation, sometimes heated, but always stimulating about where we [...]