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trade-show-floor-a THE TRADE SHOW FLOOR

I’m always amazed how many people don’t know how to work a booth at a trade show. In many cases, the philosophy is: “If you build it, they will come.” Nothing could be further from the truth. Like all industries, the recession of 2008 hit trade shows especially hard, but it’s coming back. According to […]

IBM Smarter Content Now WHAT THE IBM SMARTER CONTENT NOW 2015 TAUGHT ME

I was invited and went for a half day to the IBM Smarter Content Now conference in Chicago on June 9, 2015, and wanted to share my notes with you. It opened with Simon Bailey who told the story of how he got fired from Disney for telling a reporter he was going to be […]

Mad-Men-Blog Don Draper is a Dick (Whitman)

Don Draper is a Dick (Whitman), and Leonard’s speech proves it. Matthew Weiner calls the role of Leonard, the man whose emotional monologue in the second-to-last scene in which Leonard describes feeling like he’s invisible on the shelf of a refrigerator, as “probably the most important role in the series.” This is really an important […]

mr X HOW WELL DO YOU KNOW YOUR CUSTOMERS?

Mr. X’s business philosophy is that you stand out by knowledge, so he keeps old copies of these magazines, tears out ads to keep on file in his “system.”