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SIX WAYS TO MOVE FORWARD IN 2012Get tough in 2012! Here’s six ways to boost your 2012 marketing. 1. Measure, measure, all is measure Don’t you wonder why we still don’t know what we get for our advertising and marketing investments? Go figure. But unless you make up your mind to measure everything you do when it comes to marketing, you’ll [...]
SALES CHALLENGES 2012Frost & Sullivan conducted a survey, 2011 Sales Leadership Priorities, to 119 executives and found out some interesting things. In essence, it is a wake-up call for those still in the dark about what’s been happening during the down economy. They identified that one of the main external challenges is that consumer (customer) buying behaviors [...]
Hanging Around the Virtual Street CornerIBM Institute for Business Value’s 40-page white paper is worth the download and read for one simple reason: it challenges your thinking about social media.
Magazines are in flux – and under attackFor example, according to the Wall Street Journal, Fortune is planning to publish about one-quarter fewer issues annually and make other changes, joining the ranks of publications scrambling to reinvent themselves in the continued advertising downturn.