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The November 2 issue of FORBES® magazine had six covers. That’s right, 6! At first, I thought it was a printing error; after all, six covers? But we receive at least two copies of FORBES in our office (we get over 1,000 magazines each month as we study the disruption going on in the print […]
Back in 1991, Regis McKenna, the top guy at Regis McKenna Inc. consulting and partner of Kleiner Perkins Caufield & Beyers venture capital, wrote “Marketing is Everything” in the Harvard Business Review. I remember reading it and using it as a basis for building my own company because it made so much sense, including: “Technology […]
I’m always amazed how many people don’t know how to work a booth at a trade show. In many cases, the philosophy is: “If you build it, they will come.” Nothing could be further from the truth. Like all industries, the recession of 2008 hit trade shows especially hard, but it’s coming back. According to […]
I was invited and went for a half day to the IBM Smarter Content Now conference in Chicago on June 9, 2015, and wanted to share my notes with you. It opened with Simon Bailey who told the story of how he got fired from Disney for telling a reporter he was going to be […]
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