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Do-QR-codes-Work DO QR CODES WORK?

One of our clients recently asked about QR codes. The client formed the impression that they aren’t being used much, and was wondering if there was value in using them. As with anything else, “value” is in the eye of the beholder – and in this case, the user. This is what we told our […]

Who says cash isn't king? People who don't know the power of cash! Cash Isn’t King…Yea, Right.

In “Cash Isn’t King,” which appeared in the November/December 2015 issue of INCENTIVE magazine, Leo Jakobson presented results of a “major new study” that said “four-fifths of program participants actually would prefer non-cash awards as part of a ’Total Award Exeprience.’” He says the key to the study are the words “Total Award Experience,” and […]

BACK-TO-SCHOOL-ROI BACK TO SCHOOL: Robert Rose Misses the Point of ROI being only for Content Marketing

ROI can be positive OR negative. John Wannamaker was, after all, right: we only know half of the truth of what works and what doesn’t. Even today, when we have so many more tools to measure advertising and its tactics (of which content marketing is one), it is difficult to quantify ROI. But just because it is difficult doesn’t mean you shouldn’t do it.

The Pain of Change Your Business is About to Change. Duh.

Colvin’s thesis is the arrival of a “friction-free economy,” where labor, information and money move around easily, cheaply and almost instantly. Colvin is right – only the dates are wrong. That “friction-free” economy he discusses was always here, but now, through technology, everyone sees it.