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WHO’S ON FIRST WHEN IT’S ABOUT STRATEGY?There was a great routine by Abbott and Costello (http://goo.gl/lYOAG) called “Who’s on first?” that goes round and round as Bud tries to tell Lou the names of baseball players. The name of the player on first is “Who,” “What” is on second, and “I don’t know” is on third. You probably saw this, but [...]
Janet and Joslyn: A Customer Service TaleThe WSJ writer Stephen Moore wrote a piece recently called, “Press 9 for More Options –Companies claim automated phone-answering systems save them millions. I have my doubts.” (http://goo.gl/pdvNJ) His first sentence says a lot: “One of the deep mysteries of modern life is why, in a nation with some 14 million unemployed people, it has [...]
KBIS® REPORTTrade shows are interesting. Some say they are on the decline. The CHICAGO TRIBUNE reported McCormick Place hosted an increased number of trade shows in 2011, but overall attendance and exhibit space use continued their declines. This was according to data posted online by the Chicago Convention & Tourism Bureau. Shows used 6.5 million feet [...]
GETTING PEOPLE TO PULL THE TRIGGERAt a recent AIA presentation of our CEU Staying in Front of Your Customers, one of the architects said that the biggest challenge they face in business today is getting people to pull the trigger. Our response was, “Ain’t that the truth!” Money drives the trigger, doesn’t it? It always does, but what helps the [...]