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IBM Smarter Content Now WHAT THE IBM SMARTER CONTENT NOW 2015 TAUGHT ME

I was invited and went for a half day to the IBM Smarter Content Now conference in Chicago on June 9, 2015, and wanted to share my notes with you. It opened with Simon Bailey who told the story of how he got fired from Disney for telling a reporter he was going to be […]

Mad-Men-Blog Don Draper is a Dick (Whitman)

Don Draper is a Dick (Whitman), and Leonard’s speech proves it. Matthew Weiner calls the role of Leonard, the man whose emotional monologue in the second-to-last scene in which Leonard describes feeling like he’s invisible on the shelf of a refrigerator, as “probably the most important role in the series.” This is really an important […]

mr X HOW WELL DO YOU KNOW YOUR CUSTOMERS?

Mr. X’s business philosophy is that you stand out by knowledge, so he keeps old copies of these magazines, tears out ads to keep on file in his “system.”

catcher How Do You Pitch New Business?

Pitching business is part art, part science. Timing has a lot to do with whether it’s successful or not. As a marketing company, we pitch a lot, and we hear a lot of pitches. I remember one time, a couple of media reps were pitching our client for their magazine.  After a few minutes, it […]