An Uppercut from ’38The W.E. Long Company (now just the LONG COMPANY www.thelongco.com/) used a newsletter to communicate in the 1930’s to their associates called THE ROUND TABLE. In a 1938 issue that happened across my desk this past week, an article was published “In Other Words…Pictures,” which talked about outdoor advertising being like a prize fight. After [...]
SIX WAYS TO MOVE FORWARD IN 2012Get tough in 2012! Here’s six ways to boost your 2012 marketing. 1. Measure, measure, all is measure Don’t you wonder why we still don’t know what we get for our advertising and marketing investments? Go figure. But unless you make up your mind to measure everything you do when it comes to marketing, you’ll [...]
SALES CHALLENGES 2012Frost & Sullivan conducted a survey, 2011 Sales Leadership Priorities, to 119 executives and found out some interesting things. In essence, it is a wake-up call for those still in the dark about what’s been happening during the down economy. They identified that one of the main external challenges is that consumer (customer) buying behaviors [...]
Hanging Around the Virtual Street CornerIBM Institute for Business Value’s 40-page white paper is worth the download and read for one simple reason: it challenges your thinking about social media.