American Supply Association

The American Supply Association (ASA) provides training, advocacy, networking and business intelligence services to wholesaler-distributors and their supply chain partners in the plumbing-heating-cooling-piping (PHCP) and pipe-valve-fitting (PVF) industries.

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American Supply Association, ASA

When Deadlines Matter


The American Supply Association (ASA) needed a brochure promoting the reasons to become an ASA partner. The ASA is a national industry trade association representing distributors and their manufacturers and manufacturer representative agencies serving the PHCP & PVF channel.,. Usually, creating brochures would be handled in house. But, when they determined that the volume of work they had inhouse prevented a tight turnaround, ASA turned to outsource the project to Interline Creative Group, Inc.


Interline stepped in and worked within their design guidelines, creating the brochure quickly, neatly and efficiently. By understating ASA and their needs, Interline was able to create an on-point concept and ultimately a tri-fold brochure. The complete project involved the layout, copywriting, retouching photography ASA provided as well as purchasing stock photos. Interline was also responsible for production and print ready files. Interline contributed a major piece of the content by writing the President’s letter in the brochure and also created a series of five (5) icons to reflect the Reasons to Become an ASA Supplier Partner.


Interline met the deadline for the association to reach out to their members with their exciting Supplier Partner program. More importantly, the dynamic brochure effectively communicated the details of the Supplier Partner Program and has successfully simulated sponsorships for members of ASA.

American Supply Association When Deadlines Matter