IT Support Activity

Problem:
The American Institute of Steel Construction (AISC), a technical institute and trade association for the structural steel industry, has an online bookstore that offers their steel design, construction and detailing manuals in hardback or downloadable PDF formats. As such, there are times when there are issues with some of those downloads. AISC provides IT support to users, helping with solutions to resolve common browser, system, and connectivity problems that can interfere with successful downloads. When they experienced a dip in IT help desk staff with key members absent, AISC turned to Interline to help fill the service gap.

Solution:
Having quality IT support for business is often easier said than done. After training on the AISC troubleshooting steps, Interline Creative Group evaluated the process and streamlined the process to provide better service inquiries. The support encompassed responding and providing solutions for those who experience downloading issues on multiple platforms such as PCs, smart phones, tablets or iPads. Interline has the flexibility to provide comprehensive computer IT support with fast, thorough and efficient responses to their IT issues. Having friendly responders that provide the “personal touch” is just as important as technical expertise when it comes to IT support; and from a team that is 100% committed to client success and satisfaction. The plan has been made adaptable to quickly react in customized ways as new situations arise.

Result:
Interline Creative Group provided the client with tailored and cost effective IT help desk support to supplement and support their service. As a quality IT partner, Interline was able to provide a superior level of service and validated AISC’s position as an industry expert.

Testimonial Series Ad 2

Interline Creative Group’s advertising creative team created a series of testimonial ads for The American Institute of Steel Construction (AISC), a technical institute and trade association for the structural steel industry, to raise awareness and advocacy from the fabricator point-of-view. Profiled subjects, chosen based on their professional prominence, served as the spokespeople for steel in general and AISC specifically. The ads presented the information as first-person accounts under the Made in America slogan.

The second in the series featured new technology integration with Jake Thomas of Thomas Steel.

Testimonial Series Ad 1

Interline Creative Group’s advertising creative team created a series of testimonial ads for The American Institute of Steel Construction (AISC), a technical institute and trade association for the structural steel industry, to raise awareness and advocacy from the fabricator point-of-view. Profiled subjects, chosen based on their professional prominence, served as the spokespeople for steel in general and AISC specifically. The ads presented the information as first-person accounts under the Made in America slogan.

The first in the series featured steel attributes with Dale Brue of Zalk Josephs Fabricators.

AISC

Founded in 1921, the American Institute of Steel Construction works to serve and unify the structural steel design community. AISC promotes the use of structural steel through specification, education, quality certification and more.

Customer Profile Ads Validate Association’s Mission

Problem:
Advertising is most often thought of as a way to promote a product brand. For groups such as The American Institute of Steel Construction (AISC), a technical institute and trade association for the structural steel industry, however, awareness and advocacy are the “selling” points. Specifically, the AISC had two objectives for running ads: to promote steel as the construction material of choice and to present AISC as the source for professional education and supporting services.

Solution:
Interline Creative Group’s advertising creative team concluded that a series of testimonial ads would be the most effective approach. Profiled subjects, chosen based on their professional prominence and known support for steel construction, served as the spokespeople for steel in general and AISC specifically. Interline writers interviewed these subjects and presented the information as first-person accounts. Each ad began with the subject’s background and led into their reasons for using steel as opposed to other construction materials in their building projects. The ads personalized the steel market while covering industry problems addressed by steel, confirming AISC’s important role in the industry. Ad rotation kept the message fresh while generating repeat exposure to AISC’s key audience.

Result:
Follow-up ad impact surveys found that Interline’s ads significantly increased specifiers’ awareness of and interest in using steel in their building projects. Meanwhile, the ads raised AISC’s profile in the industry, drove traffic to their website and delivered hundreds of worthy sales leads to the association.

Testimonial Series Ad 3

Interline Creative Group’s advertising creative team created a series of testimonial ads for The American Institute of Steel Construction (AISC), a technical institute and trade association for the structural steel industry, to raise awareness and advocacy from the fabricator point-of-view. Profiled subjects, chosen based on their professional prominence, served as the spokespeople for steel in general and AISC specifically. The ads presented the information as first-person accounts under the Made in America slogan.

The third in the series featured steel diversification and AISC industry knowledge with Margaret Hanley of A. Lucas & Sons Steel.