Founded in 1921, the American Institute of Steel Construction works to serve and unify the structural steel design community. AISC promotes the use of structural steel through specification, education, quality certification and more.

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American Institute of Steel Construction AISC
AISC Testimonial Series Ad 1

Testimonial Series Ad 1

Interline Creative Group’s advertising creative team created a series of testimonial ads for The American Institute of Steel Construction (AISC), a technical institute and trade association for the structural steel industry, to raise awareness and advocacy from the fabricator point-of-view. Profiled subjects, chosen based on their professional prominence, served as the spokespeople for steel in general and AISC specifically. The ads presented the information as first-person accounts under the Made in America slogan.

The first in the series featured steel attributes with Dale Brue of Zalk Josephs Fabricators.