In addition to undergraduate and advanced degrees in marketing from Southern Illinois University and Loyola, Patty has more than 20 years’ experience in market research, corporate due diligence, product management and development, and direct mail. She has designed and managed focus groups, telemarketing research, and a variety of competitive, customer satisfaction, new product and market share studies. Her analytical experience includes cross tabulation, correlation and market trending. She also has developed and directed market research and financial underwriting procedures for securitization of several mixed-use real estate portfolios from $50 million to $900 million.
On Market Research: “Success in market research can only be achieved by insuring that the data and information obtained can ultimately be used to make more sound business decisions.”