Problem:
In business, in order to make the right choices about sales, marketing, and the future of your company, you need to look at your data. Unfortunately, it’s not always easy to find the answers when there are hundreds of rows of data staring back at you. When Chicago Faucets was looking to transform raw location sales data into customized maps for easy at-a-glance results, they turned to Interline Creative Group for dynamic solutions.
Solution:
The experts at Interline created an integrated platform and transformed the Chicago Faucets raw location sales data into custom-built breakout maps. The maps Interline created transformed the data into an easy-to-understand graphic that can be used to quickly and easily evaluate sales territories, analyze sales, illustrate areas of saturation and growth, and better understand customers at-a-glance. This in turn helped their sales representatives identify areas of growth and takes the guesswork out of planning.
Result:
Realizing that sometimes data is best symbolized graphically, Interline’s sales mapping platform provided Chicago Faucets with a tool that exerts more control over their market by visualizing sales analysis by rep territory. It provides Chicago Faucets managers visibility into their reps’ performance over a set period of time and identifies how to best help the reps. It has proven to be an invaluable tool for not only sales analysis, but for communicating with reps.
Chicago Faucets wanted the opinions of their customers and end users in order to improve their new electronic faucets. Chicago Faucets asked Interline to develop a customer research survey that would entice end users to respond and divulge the information needed to drive future product development. Interline created an in-depth survey titled “All Hands on Deck,” which gleaned detailed information with a series of brief, yet powerful questions. Respondents were entered into a drawing to win a $150 Visa gift card. Chicago Faucets was pleased with the detailed responses collected from the survey, and used the information in the development of future electronic faucet models.
Chicago Faucets wanted to promote their expansive line of ADA-compliant faucets, and to convince architects, builders and facility owners that Chicago Faucets products are the correct choice for their public restrooms. The Interline team developed a white paper that went into detail about the challenges faced when correctly specifying the dimensions of wheelchair-accessible sinks. Interline’s copywriters explored the issue in depth in the white paper, and made a research-based argument that Chicago Faucets’ ADA-compliant faucets are the ideal choice when specifying a restroom that adheres to ADA standards.
Chicago Faucets has been in business for over 110 years, and is the leading American manufacturer of commercial faucets. Chicago Faucets is committed to quality and manufactures American-made products.