Sales Support Guides Manufacturer Through Transition

Change can be difficult, and when that change occurs in the sales and distribution channel, it can result in a tricky combination of starting fresh while maintaining continuity with existing accounts. Leonard Valve, a manufacturer of thermostatic mixing valves for commercial and industrial buildings such as hospitals, hotels and factories, learned about that type of change first-hand when some of its manufacturers’ representatives decided to no longer carry Leonard products.  A competing manufacturer delivered an ultimatum to the reps, making them choose one or the other. During that period, Leonard faced a number of issues simultaneously, but it needed to primarily focus on sales.

Leonard was at a loss and didn’t have time to address all the issues surrounding the switch. The company management asked its trusted partner, Interline Creative Group, for advice and marketing support. Interline immediately took action in terms of communicating the changes, focusing on the positive. Through personalized letters to customers, paid announcements in association newsletters and magazines, and press releases to the business-to-business media, Interline kept the market informed about the changes and how Leonard could best serve customers’ sales requirements moving forward.  Further marketing support, in the form of traditional trade press magazine advertising and other approaches, bolstered Leonard’s corporate message of being a progressive leader in the mixing valve industry.

Leonard management was able to successfully see the company through this change because it trusted Interline to take care of the rest. Leonard appreciated Interline’s ability to quickly develop and implement a multi-step plan and their meticulous attention to the fine details surrounding this change.

Anniversary Celebration

Every business has its milestones along the road to success. When Leonard Valve,  a manufacturer of thermostatic mixing valves for commercial and industrial buildings such as hospitals, hotels and factories, celebrated its 100 year anniversary, they wanted to celebrate with their customers at the premier trade show. They turned to Interline Create Group for guidance on key strategies, ideas and tactics for creating a successful promotion that would leverage their milestone.

Interline Creative Group analyzed the market and the company history, and then developed an all-inclusive strategy to achieve Leonard Valve’s specific goals. The solution involved a one-two marketing punch combining the anniversary and a trade show event. Interline created and executed a PR strategy that included press releases, interviews with trade publications, specialized press kits, creative development of commemorative 100 year logo. An ad was also created to advertise the milestone promotion to drive traffic at the trade show.

Interline Creative Group armed the client with a multi-tiered approach to thanking their customers while celebrating a milestone. Not just to celebrate, but also to understand that looking back can be more than mere nostalgia for the past. It can provide a whole platform of work for the future.

Specification Sheet

In the world of trade design, sell sheets are one of the standard tools used for promotion, specifying and advertising. Interline Creative Group’s creative team designed effective sell sheets for Leonard Valve Company, supporting their sales efforts and specification requirements.

Product Line Brochure

Brochure design is an important and useful marketing tool to put featured products and services in the spotlight. Like a business card, a well-designed brochure can make the difference when attracting new clients and conveying the image and personality of the business. Interline Creative Group’s creative team designed and produced product brochures for Leonard Valve, bringing some of their most important products to the forefront.

Product Ad

Interline Creative Group’s advertising creative team designed industry-specific ads for Leonard Valve Company, a manufacturer of thermostatic mixing valves for commercial and industrial buildings such as hospitals, hotels and factories. Leonard’s most recent topic is on emergency wash stations where proper water temperature is critical. Interline’s creative team leveraged the message in an effective format that carried across to other channels.

Leonard Valve

Since incorporating in 1913, Leonard Valve has been credited with inventing the thermostatic water mixing valve. Today, Leonard Valve is a leading valve manufacturer that is constantly evolving to meet the stringent needs of today’s commercial buildings.