Staying in Front of Your Customer: Strategic Planning in COVID-19 World


AIA continuing education
NKBA continuing education

Description: The program will discuss how you can get a better understanding of the market today in regards to developing a strategic plan. Attendees will ascertain a clearer perception on how to respond to market challenges based on the overall business strategies developed in this virus-infected world. Because the COVID-19 has upturned everything. In a recent seminar, one of the attendees asked me about when the “new normal” is going to kick in. I responded that “new’ is impossible — it’s either normal or abnormal, and the world will forever be changed. What YOU do about that is about strategy. In fact, if you have the right strategy, then it becomes a simple matter of execution. This course is about finding and creating the right strategy.

Learning Objectives: During this course:

  • Participants will begin by reviewing business/marketing basics.
  • Participants will examine strategic disciplines.
  • Participants will evaluate common elements in a combat environment to strategic planning.
  • Participants will learn how to respond to customer challenges: problem solving based on overall business strategy.

How Taught: The CES facilitator utilizes a PowerPoint presentation to provide an in-depth overview for how to differentiate your services. It will be an interactive session that encourages feedback and questions. The program ends with real solutions to effectively put strategies into place.

Target Audience: Architects, specifiers, interior designers and other design professionals. This program is basic and meets the needs of professionals at every experience level.

Facilitator Qualifications: Interline facilitator(s) have been trained on CES guidelines and presentation skills. In addition, they receive in-depth training in the field. They are our industry experts.

Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.

Costs: There is no cost for this webinar.

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